From traditional publishing to indie publishing options, publishing CEO, Megan Williams, offers authors will learn about:
Options and opportunities available with today’s publishing economics, reader behaviour, and sales decisions have shifted, stabilised, and solidified.
The machinery that moves units, drives pre-orders, and nudges algorithms. Unpacking list qualifications, sales thresholds, publicity timing, distribution power, publisher backing, and the marketing tactics that build velocity.
How can authors best network and navigate getting their book in bookstores?
Ways to reach new readers and how to market yourself as an author - before and after a book launch.
Workshop 1 Teaching Specifics:
Workshop attendees will leave this session with an educated confidence about what opportunities are available to them in publishing and practical next steps on how to pursue their goals.
For authors with a manuscript (or an idea for a book), this workshop will answer the most common question: What do I do next? So they can see a path forward for their story.
Participants will learn different publishing dynamics with each opportunity. Ex. The timelines, cost, reach, opportunity and differences between trade publishing, hybrid publishing and self-publishing.
*NOTE: This is not a workshop that promotes self-publishing. Rather, this workshop is an aggregate of industry-wide information.
Location: Room C215, UBC Robson Square
Type: Publishing and Marketing, Workshop level: All Levels
Facilitator: Megan Williams
About The Facilitator
Megan Williams
Megan Williams is the founder and CEO of the Forbes-featured publishing house, TSPA - The Self Publishing Agency and an award-winning, bestselling author.
CEO of the Forbes featured publishing house, The Self Publishing Agency (TSPA) Megan Williams is at the forefront of the publishing industry's expansion.
Megan's industry leadership has been featured twice in FORBES Magazine, PUBLISHER'S WEEKLY, BC BUSINESS, The Province, The Vancouver Sun and has appeared on CBC, Breakfast Television, CTV Morning and Global Television. She chairs the Vancouver International Publishing Conference organizing committee and is Chair of the Board for the national Canadian Book Club Awards.
Megan has helped hundreds of authors and tens of thousands of books get into the marketplace - including New York Times Bestsellers, authors who have landed on Oprah’s Favourite Things lists, and authors whose books have been adapted into movies.
Under her leadership, TSPA provides authors with the experience of a Big 5 publishing house, while maintaining creative and financial control of their work.
